We took on a recent project for Bregos Brando with the goal of launching their brand in a way that felt fresh, bold, and true to their identity. I was brought on board as the creative director, and they gave me full creative freedom—a rare opportunity I was excited to dive into.

I started by building out a moodboard, drawing inspiration from everything Southern California has to offer: sun-drenched coastlines, hidden urban spots, and rugged desert landscapes. When I shared the concept with them, they were instantly on board, embracing the idea of weaving a distinct California vibe into their brand story.

Once the vision was locked in, I went to work, planning and scouting locations in Los Angeles and some lesser-known spots around SoCal. I wanted each setting to speak to Bregos Brando’s unique energy—something both polished and raw, effortless yet intentional. Over the course of several days, we captured a series of video and photo content, giving them a versatile range of material that could live on their social media channels, website, and beyond.

The final result was a cohesive set of content that felt true to Bregos Brando’s ethos. Each image and clip told a piece of their story, all while embracing that iconic Southern California aesthetic. The team was thrilled with how it all came together, and seeing the brand launch with such a strong visual identity was the ultimate payoff.