We decided to take on a challenge: Choosing a random product from the store and making promo content for it.

This can from ISH caught my eye. ISH is a Danish non-alcoholic cocktail brand, and we thought it would be cool to showcase it with our creative approach.

First we planned the look we wanted to go for. We really wanted a mix of vintage and grunge for the content to make it appeal to a younger audience. The idea was to do both some short form video and some photos.

We asked Silas, who we have worked with before, if he wanted to be the talent since he reflects the target audience perfectly.

We spent 2 afternoons shooting, in around the city of Copenhagen.

The final content came out exactly as we hoped.