Mundbjerg Studio approached us for assistance in developing a concept with viral potential to kickstart their new Instagram and TikTok accounts. During a creative session, we brainstormed several ideas centered around Silas, the studio owner, and his artwork. We ultimately decided on the concept of "art exhibitions where you least expect it."

We helped bring this idea to life with Silas on camera, showcasing his art in unconventional locations. For the pilot, we filmed Silas placing his artwork in the new IKEA store in Copenhagen, integrating it into one of the showrooms.

The concept achieved excellent retention and engagement, with the pilot drawing significant attention. Remarkably, IKEA themselves noticed and commented on the post, amplifying its reach and impact.