WE.GROUPCPH reached out to us to create dynamic promotional content for their latest HIIT workout classes, a project they’re running in collaboration with MessyWeekend. We were tasked with capturing the energy and unique atmosphere of these workouts to really resonate with their target audience.

We headed onsite during one of the live workout sessions to capture both photo and video, with the goal of producing content that felt authentic and engaging. Working closely with WE.GROUPCPH and MessyWeekend, we took on directing, shooting, and editing responsibilities, incorporating their feedback along the way. After just one round of feedback, both teams were thrilled with the final product, which they felt perfectly embodied their brands and the spirit of the HIIT sessions.

The final piece of content, is now featured on both MessyWeekend’s and WE.GROUPCPH’s Instagram pages, where it’s bringing energy and appeal to their latest collaborative offering.